
"Why bother to take your light off of the camera when you are just going to bounce it off of a wall/ceiling anyway?"
Because you move around when you shoot, which changes where the light hits/comes from in a room.
Because lighting on manual from a set location gives you consistency in exposure, light direction and hard/soft quality.
Because it is a quick technique to half-way set up and begin shooting while you decide what you really want to do with cooler light.
Because working with the light off camera is a good habit/ethic to get into, whether you are just bouncing off of a wall/ceiling, or using a stofen with a half tungsten gel through an office-plant cookie to make a slick, layered quickie portrait in an otherwise drab, flourescent office.
This technique is easy, heavy-use, bread-and-butter stuff. And, you will notice, we are talking pure technique at this point and not hitting you up for yet another piece of hardware. 'Bout time, huh?
OK, then. So this gives broad, room-filling light and is good for setting up a forgiving zone of directional light. Smooth and flat, but crisp, too. This is the strobist's version of quick and dirty.
Things to remember?
First, watch your wall color. It'll color cast your light.



Next: Bare-Tube-Style Lighting
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