In November of 2008, we began to dabble with a feature that you and advertisers could use to make videos easier to find, since at the time you were uploading 13 hours of video every minute. The feature was Sponsored Videos, and we soon changed the name to what you know today as Promoted Videos. Flash forward to 2011—we're talking about 48 hours of video uploaded every minute, and Promoted Videos have now reached one billion views globally.
Whatever your search, companies and creators across all genres are using Promoted Videos to bring content to your attention. Maybe you’re a little self-conscious about your breath and Orabrush can help you out using Promoted Videos to demonstrate their tongue cleaners. Perhaps you’re a skater and Original Skateboards are bringing you the latest in longboarding technology. Or maybe you’re seeking the infinite grilling wisdom of the BBQGuys, and their Promoted Videos around the Superbowl can bring you the perfect smoked brisket recipes.
If you're interested in learning more about Promoted Videos, we recently announced some updates so hop on over to the Inside AdWords blog for the full details.
Jonathan Goldman, YouTube Software Engineer, recently watched “The Grand Rapids Lip Dub (New World Record).”
Showing posts with label promoted video. Show all posts
Showing posts with label promoted video. Show all posts
Monday, August 8, 2011
Friday, January 7, 2011
The ad your ads could look like: Looking back at the best YouTube ads of 2010
2010 was a breakout year for video advertising, which is an unmitigated good thing for advertisers and viewers alike. As audiences, platforms, channels, and devices continue to fragment into ever-more-specific niches, earning people’s attention has become ever more challenging. To find audiences and break through all the noise, brands must create content that people seek out, love, and share with others.
On the coattails of YouTube Rewind, which highlighted the most viewed videos of 2010 - we took an informal poll of our team and reporters in the industry to find out their favorite YouTube ads of the year. Here they are, in no particular order:
1) Old Spice "The Man Your Man Could Smell Like" (25M views)
2010 was Old Spice’s year. Released to YouTube a few days before the Super Bowl, Isaiah Mustafa’s shower-transcending, horse-sitting manliness had already attracted a fan base before the Saints and Colts took the field. This new franchise culminated in Old Spice’s Twitter response campaign, attracting more than 100 million views in fewer than 10 days. Smells good!
Experts say: “The challenge for advertisers in social media is keeping up with the real-time nature of it. Old Spice provided the blue print on how to do this with a video blitz that perfectly fit with how the Web operates nowadays.” - Brian Morrissey, AdWeek
Lesson learned: Old Spice spent millions developing the character, and then took advantage of this brand equity by speaking directly to key influencers, who then got their followers to tune in.... for free!
2) Nike "Write the Future" (22M views)
Who was your favorite official sponsor of the 2010 FIFA World Cup? If you said Nike, you’re not alone. You’re also not an expert on global sports sponsorships, because Nike didn’t sponsor the Cup. All they did was hijack world soccer with a glorious, 3-minute mini-epic directed by Alejandro Iñárritu.
Lesson learned: It’s hard to imagine a 3-minute commercial running during a major sporting event, but online it attracted an enormous audience that accelerated via sharing.
3) Tipp-Ex "NSFW. A hunter shoots a bear!" (13M views)
Vaguely reminiscent of the revolutionary Burger King Subservient Chicken, this campaign for correction tape product Tipp-Ex hands control of the story to the user, with dozens of funny outcomes that reward experimentation and discovery.
Experts say: "One of 2010's greatest examples of interactive ads." - Ben Parr, mashable
Lesson learned: Interactivity + video = a truly immersive, memorable, and sharable experience.
4) Hell Pizza, “Deliver Me to Hell“ (2.5M views)
Ads are definitely content when they include interactive zombie attacks. When you feature clever product placement and a narrative viewers can participate in, it's advertising gold.
Experts say: “With the increased sophistication of YouTube annotations has come a greater number of interactive adventures, and this branded experience sponsored by the New Zealand pizza company Hell Pizza is one of the better ones I've seen. Not only is it executed well, but a zombie comedy fits perfectly with Hell Pizza's brand -- and really makes you crave a hot slice.” - Liz Shannon Miller, NewTeeVee
Lesson learned: YouTube video annotations create new opportunities for fun, turning the video viewing experience into an adventure.
5) Toyota "Swagger Wagon" (7.6M views)
Awwwww, yeah. Decidedly un-hip-hop people rapping about their un-hip-hop lives is nothing revolutionary, but the execution on this campaign for Toyota’s Sienna minivan was a cooling salve for Gen X parents struggling to embrace the cul-the-sac.
Lesson learned: Perhaps the perfect example of a brand creating content that people will seek out, love, and share.
6) Toy Story 3, “Lots-o-Huggin' Bear Commercial” (1.2M views)
Experts say: “We loved Pixar's phony retro toy ads promoting Toy Story 3. The ‘Huggin' Toys’ videos were made to resemble toy ads circa 1983 -- complete with VHS tape static crawling along the bottom of the screen.” - Zach Rodgers, ClickZ
Lesson learned: The Toy Story franchise has been the most critically and financially successful animated movie series of all time, mostly because of its ability to appeal both to kids and to parents. Kids who grew up in the Reagan Years are powerless against the nostalgia appearl of this very convincing faux-retro spot .
These are, of course, just a tiny taste of what brands and agencies did with online video in 2010, and we didn’t even touch the best creative in other languages. We’re hoping this list gets people inspired about the creative possibilities.
Eric Meyerson, Video Business Marketing Lead, recently watched "Complete History of The Soviet Union, Arranged to the Melody of Tetris."
On the coattails of YouTube Rewind, which highlighted the most viewed videos of 2010 - we took an informal poll of our team and reporters in the industry to find out their favorite YouTube ads of the year. Here they are, in no particular order:
1) Old Spice "The Man Your Man Could Smell Like" (25M views)
2010 was Old Spice’s year. Released to YouTube a few days before the Super Bowl, Isaiah Mustafa’s shower-transcending, horse-sitting manliness had already attracted a fan base before the Saints and Colts took the field. This new franchise culminated in Old Spice’s Twitter response campaign, attracting more than 100 million views in fewer than 10 days. Smells good!
Experts say: “The challenge for advertisers in social media is keeping up with the real-time nature of it. Old Spice provided the blue print on how to do this with a video blitz that perfectly fit with how the Web operates nowadays.” - Brian Morrissey, AdWeek
Lesson learned: Old Spice spent millions developing the character, and then took advantage of this brand equity by speaking directly to key influencers, who then got their followers to tune in.... for free!
2) Nike "Write the Future" (22M views)
Who was your favorite official sponsor of the 2010 FIFA World Cup? If you said Nike, you’re not alone. You’re also not an expert on global sports sponsorships, because Nike didn’t sponsor the Cup. All they did was hijack world soccer with a glorious, 3-minute mini-epic directed by Alejandro Iñárritu.
Lesson learned: It’s hard to imagine a 3-minute commercial running during a major sporting event, but online it attracted an enormous audience that accelerated via sharing.
3) Tipp-Ex "NSFW. A hunter shoots a bear!" (13M views)
Vaguely reminiscent of the revolutionary Burger King Subservient Chicken, this campaign for correction tape product Tipp-Ex hands control of the story to the user, with dozens of funny outcomes that reward experimentation and discovery.
Experts say: "One of 2010's greatest examples of interactive ads." - Ben Parr, mashable
Lesson learned: Interactivity + video = a truly immersive, memorable, and sharable experience.
4) Hell Pizza, “Deliver Me to Hell“ (2.5M views)
Ads are definitely content when they include interactive zombie attacks. When you feature clever product placement and a narrative viewers can participate in, it's advertising gold.
Experts say: “With the increased sophistication of YouTube annotations has come a greater number of interactive adventures, and this branded experience sponsored by the New Zealand pizza company Hell Pizza is one of the better ones I've seen. Not only is it executed well, but a zombie comedy fits perfectly with Hell Pizza's brand -- and really makes you crave a hot slice.” - Liz Shannon Miller, NewTeeVee
Lesson learned: YouTube video annotations create new opportunities for fun, turning the video viewing experience into an adventure.
5) Toyota "Swagger Wagon" (7.6M views)
Awwwww, yeah. Decidedly un-hip-hop people rapping about their un-hip-hop lives is nothing revolutionary, but the execution on this campaign for Toyota’s Sienna minivan was a cooling salve for Gen X parents struggling to embrace the cul-the-sac.
Lesson learned: Perhaps the perfect example of a brand creating content that people will seek out, love, and share.
6) Toy Story 3, “Lots-o-Huggin' Bear Commercial” (1.2M views)
Experts say: “We loved Pixar's phony retro toy ads promoting Toy Story 3. The ‘Huggin' Toys’ videos were made to resemble toy ads circa 1983 -- complete with VHS tape static crawling along the bottom of the screen.” - Zach Rodgers, ClickZ
Lesson learned: The Toy Story franchise has been the most critically and financially successful animated movie series of all time, mostly because of its ability to appeal both to kids and to parents. Kids who grew up in the Reagan Years are powerless against the nostalgia appearl of this very convincing faux-retro spot .
These are, of course, just a tiny taste of what brands and agencies did with online video in 2010, and we didn’t even touch the best creative in other languages. We’re hoping this list gets people inspired about the creative possibilities.
Eric Meyerson, Video Business Marketing Lead, recently watched "Complete History of The Soviet Union, Arranged to the Melody of Tetris."
Wednesday, November 3, 2010
Longboarding around the world with YouTube
Today’s guest blogger is Scott Imbrie, CEO and Co-Founder of Original Skateboards. His passion is longboarding, a popular new form of skateboarding that also blends elements of surfing and snowboarding. Scott started Original with his brother, Brad, using YouTube to grow the business from scratch.
From the start, Brad and I wanted to design longboards and trucks that would allow descents of the steepest paved roads in the world. Since longboarding as a sport was relatively unknown in 2002, we saw an opportunity to grow both our sport and business through online video.
In 2005, we shot our first video, “Longboarding Cadillac Mountain,” on Cadillac Mountain in Maine. With just 12 subscribers to our channel, we uploaded the video and promoted it through our MySpace and Facebook communities. We had no idea what to expect. The next day, we came into the office and found more sales orders than we had received in the previous week, including many orders from Europe and Australia.
YouTube had provided us global reach, which drove more potential customers to the Original website. Our total sales increased roughly 40% from that night forward. Seeing the impact online video had on our sales, we began to build our business with YouTube at its core. We added Nick Patrick, the director of Cadillac Mountain, to our three-person staff to shoot, edit and produce YouTube content full time.
To stay connected with our viewers, we began to expand beyond a single video. Our next project was an episodic travel series we called “Western Sessions.” YouTube featured the first episode on its home page, and we reached over 150,000 views, which was a record for us at the time. Our sales again increased by approximately 40%. Last year’s sequel, “Puerto Rico Sessions,” received 8.9 million views, making up over 30% of our total video views in 2009.
Our strategy to achieve those viewership numbers and increase our subscriber base has been through a combination of online advertising (primarily Google AdWords and YouTube Promoted Videos), creative print advertising and word-of-mouth. We found when we produce relevant, high-quality content, one in four viewers will share that video with a friend. This viral word-of-mouth sharing greatly decreases our costs (when we pay for video advertising) and has enabled us to grow our business on a very limited budget. Additionally, we are developing YouTube-based applications to help us connect even more effectively with our viewers.
While Original has more than 105,000 subscribers around the world, it remains very much a family affair. Brad and I continue to work together every day, and our childhood best friends are key players in our business. Moreover, longboarding as a sport has grown exponentially. The sport now receives millions of views per week on YouTube and has grabbed the attention of major newspapers and television shows.
We are thankful that the YouTube community supports our artistic expression and sport. It has helped open many new opportunities for our business.
Our latest video, “Go Longboard 2010,” is our interpretation of what we feel makes longboarding different from other extreme sports out there. Our goal was to make the most visually stunning nature video on YouTube, and showcase longboarding while we were at it. We hope you like it!
Serena Satyasai, Marketing Manager, recently watched “Longboarding Boston.”
From the start, Brad and I wanted to design longboards and trucks that would allow descents of the steepest paved roads in the world. Since longboarding as a sport was relatively unknown in 2002, we saw an opportunity to grow both our sport and business through online video.
In 2005, we shot our first video, “Longboarding Cadillac Mountain,” on Cadillac Mountain in Maine. With just 12 subscribers to our channel, we uploaded the video and promoted it through our MySpace and Facebook communities. We had no idea what to expect. The next day, we came into the office and found more sales orders than we had received in the previous week, including many orders from Europe and Australia.
YouTube had provided us global reach, which drove more potential customers to the Original website. Our total sales increased roughly 40% from that night forward. Seeing the impact online video had on our sales, we began to build our business with YouTube at its core. We added Nick Patrick, the director of Cadillac Mountain, to our three-person staff to shoot, edit and produce YouTube content full time.
To stay connected with our viewers, we began to expand beyond a single video. Our next project was an episodic travel series we called “Western Sessions.” YouTube featured the first episode on its home page, and we reached over 150,000 views, which was a record for us at the time. Our sales again increased by approximately 40%. Last year’s sequel, “Puerto Rico Sessions,” received 8.9 million views, making up over 30% of our total video views in 2009.
Our strategy to achieve those viewership numbers and increase our subscriber base has been through a combination of online advertising (primarily Google AdWords and YouTube Promoted Videos), creative print advertising and word-of-mouth. We found when we produce relevant, high-quality content, one in four viewers will share that video with a friend. This viral word-of-mouth sharing greatly decreases our costs (when we pay for video advertising) and has enabled us to grow our business on a very limited budget. Additionally, we are developing YouTube-based applications to help us connect even more effectively with our viewers.
While Original has more than 105,000 subscribers around the world, it remains very much a family affair. Brad and I continue to work together every day, and our childhood best friends are key players in our business. Moreover, longboarding as a sport has grown exponentially. The sport now receives millions of views per week on YouTube and has grabbed the attention of major newspapers and television shows.
We are thankful that the YouTube community supports our artistic expression and sport. It has helped open many new opportunities for our business.
Our latest video, “Go Longboard 2010,” is our interpretation of what we feel makes longboarding different from other extreme sports out there. Our goal was to make the most visually stunning nature video on YouTube, and showcase longboarding while we were at it. We hope you like it!
Serena Satyasai, Marketing Manager, recently watched “Longboarding Boston.”
Thursday, October 28, 2010
Promoted Videos hit half a billion views
When we announced our first performance-based video ad format, Promoted Videos, nearly two years ago, the first campaign was “Penny Pranks” by Office Max.
Since that time, thousands and thousands of advertisers have taken advantage of this ad format to entice likely customers with videos about everything from smoked brisket recipes to magnetic jewelry to sneakers. Politicians and political activists have used Promoted Videos to argue for a proposition or against an issue. And large companies have reached wide audiences with movie trailers, recipes, and ideas for Halloween.
This month we served the 500,000,000th Promoted Video view. Promoted Videos average approximately three minutes in duration -- it would take a single viewer 2,853 years to watch them all. In the past year, we’ve seen a more than six-fold increase in the number of times viewers have clicked to watch a Promoted Video. And more and more, advertisers are making ads for TV and YouTube that delight and entertain. In fact, many video ads reach over 1 million video views, offering everything from solutions for bad breath to candy bars and cars – some of which have achieved increased viewership using Promoted Videos.
We’ve made several recent product improvements to help more advertisers easily set up and manage campaigns with Promoted Videos. First, we’ve expanded the ability to set up video ad campaigns on ads.youtube.com beyond the US to Australia, Brazil, Canada, Czech Republic, Denmark, France, Germany, India, Ireland, Israel, Italy, Mexico, The Netherlands, New Zealand, Poland, Russia, South Africa, Spain, Sweden, and the United Kingdom. For anyone outside the U.S., the campaign will be tied to your Google AdWords account. Secondly, we’ve added Promoted Videos into our Video Targeting tool so you can select specific videos for advertising against in addition to appearing against search results and related content on YouTube. Finally, with our Promoted Video API in AdWords in beta, agencies can now use Promoted Videos to manage campaigns across multiple clients.
We’re excited about this momentum and look forward to building on viewer choice when it comes to advertising. We talked at length this week with the guys at ReelSEO about Promoted Videos, so read on if you'd like to know more about our plans.
Jay Akkad, Product Manager, recently watched “The NeoCube 01”
This month we served the 500,000,000th Promoted Video view. Promoted Videos average approximately three minutes in duration -- it would take a single viewer 2,853 years to watch them all. In the past year, we’ve seen a more than six-fold increase in the number of times viewers have clicked to watch a Promoted Video. And more and more, advertisers are making ads for TV and YouTube that delight and entertain. In fact, many video ads reach over 1 million video views, offering everything from solutions for bad breath to candy bars and cars – some of which have achieved increased viewership using Promoted Videos.
We’ve made several recent product improvements to help more advertisers easily set up and manage campaigns with Promoted Videos. First, we’ve expanded the ability to set up video ad campaigns on ads.youtube.com beyond the US to Australia, Brazil, Canada, Czech Republic, Denmark, France, Germany, India, Ireland, Israel, Italy, Mexico, The Netherlands, New Zealand, Poland, Russia, South Africa, Spain, Sweden, and the United Kingdom. For anyone outside the U.S., the campaign will be tied to your Google AdWords account. Secondly, we’ve added Promoted Videos into our Video Targeting tool so you can select specific videos for advertising against in addition to appearing against search results and related content on YouTube. Finally, with our Promoted Video API in AdWords in beta, agencies can now use Promoted Videos to manage campaigns across multiple clients.
We’re excited about this momentum and look forward to building on viewer choice when it comes to advertising. We talked at length this week with the guys at ReelSEO about Promoted Videos, so read on if you'd like to know more about our plans.
Jay Akkad, Product Manager, recently watched “The NeoCube 01”
Monday, October 25, 2010
Tricking and treating with Disney this Halloween
We’d like to welcome today’s guest blogger, Annjanette Isorda, Senior Manager of New Media Business Development at the Walt Disney Company. Annjanette works with Disney Consumer Products, a division that extends the Disney brand to merchandise ranging from apparel and toys to books, magazines and even food. Today, she shares her experiences on how they use their Disney Living YouTube Channel to engage fans and communicate about holiday promotions.
The Disney Living channel was born in March 2009 when we realized that YouTube could provide a great way to answer the growing demand for entertainment and information on Disney products – everything from bridal fashion shows featuring gowns inspired by our Disney Princesses to sneak peeks of our latest toys and tech gadgets. We’ve found that YouTube has broad appeal and, unlike virtually any other channel, YouTube videos allow us to tell stories that we couldn’t convey in print or other online media. We create original content that you can’t see anywhere else for YouTube fans and the active blogger community.
As we go into the holidays, YouTube has emerged as one of the best ways for us to engage directly with a wide audience. For example, Halloween is an especially fun holiday for us at Disney. To make this year’s festivities unique, we created fun activities for the family on YouTube. We produced a "Disney Store 30 Costumes in 30 Seconds" YouTube Halloween Sweepstakes and have also set up a Halloween Dress Rehearsal Party for families to show off outfits in person (and receive free prizes!). The Disney Living channel helps us easily bridge the online and offline worlds.
Additionally, Disney Living is tricking and treating YouTubers to three scary movie spoofs, inspired by the flicks The Shining, The Ring, & The Sixth Sense. These Ghoulish Greetings are short e-greetings made to delight and surprise our audience. We hope fans will have a laugh and be inspired to share them with family and friends and participate in our Halloween contest with a video response of your own. We’ll choose five lucky winners after Halloween to win a $100 gift card to the Disney Store. We will continue to produce content like this for our YouTube channel because it is a powerful platform that allows us to create value for our subscribers and audience.
Finally, our last advice to anyone else considering building a presence on YouTube: connect it to your other social marketing efforts. We always connect our content to our Facebook fan page and share it in our tweets from Twitter. We’ve promoted the videos to the YouTube community as well to help connect more people to some of our most popular content. We have found using a mix of social media and paid advertising helps us reach both core Disney fans and newcomers.
We’re genuinely excited about engaging with our fans on YouTube and carrying on the Disney tradition of inspirational storytelling. Stay tuned — there will be more YouTube fun as we move into this year’s holiday season!
Jacques Hebert, Google AdWords Account Manager, recently watched “Disney Halloween Spoof: Ghoulish Greeting #3.”
The Disney Living channel was born in March 2009 when we realized that YouTube could provide a great way to answer the growing demand for entertainment and information on Disney products – everything from bridal fashion shows featuring gowns inspired by our Disney Princesses to sneak peeks of our latest toys and tech gadgets. We’ve found that YouTube has broad appeal and, unlike virtually any other channel, YouTube videos allow us to tell stories that we couldn’t convey in print or other online media. We create original content that you can’t see anywhere else for YouTube fans and the active blogger community.
As we go into the holidays, YouTube has emerged as one of the best ways for us to engage directly with a wide audience. For example, Halloween is an especially fun holiday for us at Disney. To make this year’s festivities unique, we created fun activities for the family on YouTube. We produced a "Disney Store 30 Costumes in 30 Seconds" YouTube Halloween Sweepstakes and have also set up a Halloween Dress Rehearsal Party for families to show off outfits in person (and receive free prizes!). The Disney Living channel helps us easily bridge the online and offline worlds.
Additionally, Disney Living is tricking and treating YouTubers to three scary movie spoofs, inspired by the flicks The Shining, The Ring, & The Sixth Sense. These Ghoulish Greetings are short e-greetings made to delight and surprise our audience. We hope fans will have a laugh and be inspired to share them with family and friends and participate in our Halloween contest with a video response of your own. We’ll choose five lucky winners after Halloween to win a $100 gift card to the Disney Store. We will continue to produce content like this for our YouTube channel because it is a powerful platform that allows us to create value for our subscribers and audience.
Finally, our last advice to anyone else considering building a presence on YouTube: connect it to your other social marketing efforts. We always connect our content to our Facebook fan page and share it in our tweets from Twitter. We’ve promoted the videos to the YouTube community as well to help connect more people to some of our most popular content. We have found using a mix of social media and paid advertising helps us reach both core Disney fans and newcomers.
We’re genuinely excited about engaging with our fans on YouTube and carrying on the Disney tradition of inspirational storytelling. Stay tuned — there will be more YouTube fun as we move into this year’s holiday season!
Jacques Hebert, Google AdWords Account Manager, recently watched “Disney Halloween Spoof: Ghoulish Greeting #3.”
Monday, October 11, 2010
If a picture is worth a thousand words, then a video is worth a million
Editors note: Today’s guest bloggers are Troy Olson, Digital Advertising Manager, and Jeff Loquist, Search Marketing Manager, for ShoppersChoice.com. ShoppersChoice.com owns and operates a family of web stores with a wide selection of products, from barbecue grills and accessories to patio sets.
We sell everything from home furniture and fireplaces to kitchen cookware, but our true passion is barbecuing and grills. We’re in BBQ country, where people are fanatical about barbecuing and smoking. We’ve found that the best way to connect with customers is to provide them with great videos – grill reviews, how-tos, and recipes – presented on our branded YouTube channel, YouTube.com/BBQGuys.
We started with instructional videos to address customer service. Then our attitude toward video morphed when our CEO was on a business trip 1,000 miles away from home and was recognized as the “Barbecue Guy.” We saw how great YouTube could be for reaching many people at once and conveying our company image. Our important performance indicator is our relationship with viewers. It excites us when we see comments such as, ‘Great recipe! I tried it a few days back, loved it.’
In 2009, we brought on Chef Tony. He knows Cajun food and has a gregarious personality that our viewers love. We get hundreds of thousands of views whether we’re showing how to smoke a brisket
or how to make honey-glazed sweet potatoes
We want our customers to love our grills, and the way we do it is to give them recipes that make them proud and happy with the results they can achieve.
Through Promoted Videos, there have been almost 100,000 views on our YouTube channel and more than 15 million impressions of our brand name – all at the most competitive cost-per-click you will find anywhere online. Our campaign is easily managed in the Google Adwords interface. Every tool we need is there to grow quickly and manage easily our video efforts. So far this year, we’ve had over 2,200 visitors to our BBQGuys.com site from YouTube. We’ve also seen a significant increase in subscribers across all our social media channels since we started using YouTube.
Online video advertising is central to our business. For this past August, our revenue was up 48%. Our videos were viewed 94,000 times during that month alone. Overall traffic to BBQGuys.com is up 20% from last year.
We’ve been so successful on YouTube that we are now planning to extend our YouTube presence to our SportsmanGuys brand and beyond.
For us, video is our secret sauce. If a picture is worth a thousand words, then a video is worth a million!
Serena Satyasai, Marketing, recently watched “Homemade Pizza Dough”
Thursday, August 19, 2010
YouTube Homepage: Promoted Videos advertisers can get it while it's hot
This post is part of the “BizBlog Series,” which was formally its own blog. Check back each week to see articles about partners and advertisers on YouTube, or search under the label 'BizBlog'.
For big advertisers on YouTube, the YouTube homepage is often seen as the holy grail. It's the highest-profile placement on YouTube, providing marketers with the ability to deliver a big impact and drive attention to content, trailers or advertising. To give you an idea of the scale we’re talking about, the homepage has been delivering nearly 45 million impressions per day and 18 million unique visitors a day in the U.S. — that's the equivalent to the ratings of several top-rated prime-time television shows combined. While impressions and unique visitors are never guaranteed, users who visit the homepage are actively looking for the next video to watch, so advertisers naturally want to be part of the action.
A little known fact is that a few days each quarter, we open up the YouTube homepage to Promoted Video advertisers. These companies end up getting a bit of extra exposure from their campaigns. There are a couple of ways to make sure your ads show up on the homepage, should the opportunity arise. First, log into your AdWords account, and under "Campaign Settings," consider the following:
Several advertisers – large and small – have found great success showing Promoted Videos on the homepage. One YouTube advertiser, Dynomighty Design, grew their entire business by using Promoted Videos and getting placements on the YouTube homepage. Founder Terrence Kelleman says: "YouTube helps us sell our product, learn about our audience and build a strong brand image. And as a small company with a limited advertising budget, YouTube has become our main advertising strategy. Not only are costs low with Promoted Videos, but healthy conversions also make YouTube our #1 referring site in terms of traffic and revenue." To read more about Dynomighty's story, check out their original YouTube video and their feature on the Official Google Blog.
The YouTube homepage has a captive, engaged audience and it's our goal to let advertisers understand how best to reach customers that would be interested in hearing from them. For more information about advertising on YouTube, visit youtube.com/advertising, and for more information on Promoted Videos, check out ads.youtube.com.
Mark Sabec, Product Marketing Manager, recently checked out YouTube Show & Tell, home of the best creative marketing examples on YouTube.
For big advertisers on YouTube, the YouTube homepage is often seen as the holy grail. It's the highest-profile placement on YouTube, providing marketers with the ability to deliver a big impact and drive attention to content, trailers or advertising. To give you an idea of the scale we’re talking about, the homepage has been delivering nearly 45 million impressions per day and 18 million unique visitors a day in the U.S. — that's the equivalent to the ratings of several top-rated prime-time television shows combined. While impressions and unique visitors are never guaranteed, users who visit the homepage are actively looking for the next video to watch, so advertisers naturally want to be part of the action.
A little known fact is that a few days each quarter, we open up the YouTube homepage to Promoted Video advertisers. These companies end up getting a bit of extra exposure from their campaigns. There are a couple of ways to make sure your ads show up on the homepage, should the opportunity arise. First, log into your AdWords account, and under "Campaign Settings," consider the following:
- In order for Promoted Videos ads to appear on YouTube browse pages, watch pages, and on the homepage, select "Display Network"
- To appear *only* on YouTube placements, select "Relevant pages only on the placements I manage" and add youtube.com as a managed placement.
- To appear *only* on the homepage, select "Relevant pages only on the placements I manage" and add youtube.com::pyv-top-right-homepage as a managed placement
- Set a specific bid for the homepage and keep in mind that it is a more competitive placement
- Please note: this feature is only available in Australia, Brazil, Canada, France, Germany, Italy, Spain, the U.K., and The U.S.
Several advertisers – large and small – have found great success showing Promoted Videos on the homepage. One YouTube advertiser, Dynomighty Design, grew their entire business by using Promoted Videos and getting placements on the YouTube homepage. Founder Terrence Kelleman says: "YouTube helps us sell our product, learn about our audience and build a strong brand image. And as a small company with a limited advertising budget, YouTube has become our main advertising strategy. Not only are costs low with Promoted Videos, but healthy conversions also make YouTube our #1 referring site in terms of traffic and revenue." To read more about Dynomighty's story, check out their original YouTube video and their feature on the Official Google Blog.
The YouTube homepage has a captive, engaged audience and it's our goal to let advertisers understand how best to reach customers that would be interested in hearing from them. For more information about advertising on YouTube, visit youtube.com/advertising, and for more information on Promoted Videos, check out ads.youtube.com.
Mark Sabec, Product Marketing Manager, recently checked out YouTube Show & Tell, home of the best creative marketing examples on YouTube.
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