Tonight at 9 p.m. ET/6 p.m. PT, indie rock darlings My Morning Jacket will debut their new album Circuital in style: with a performance in Louisville, Kentucky’s historic Palace Theatre. No ticket? No problem. Watch the performance live on youtube.com/mymorningjacketvevo.
The show marks the next installment of the original music series UNSTAGED, in partnership with American Express and VEVO. UNSTAGED pairs bands with iconic film directors to create one-of-a-kind live performances.
Director Todd Haynes (Velvet Goldmine, I’m Not There) will conduct the show. Haynes has been engaged with pop music throughout his career, crafting films that have frequently looked at music icons through an unusual lens: in Velvet Goldmine, he approached glam rock through the guise of a fictional, Bowie-like rock star named Brian Slade. In I’m Not There, six different actors inhabit or embody Bob Dylan’s many-faceted career. A subtle provocateur, Haynes has always looked to transgress social norms in his work.
As an indie band that often flirts with experimental elements, My Morning Jacket are a natural match for Haynes. The group burst onto the scene in 2001 with the release of their sophomore album At Dawn. Alt country had become the fashion among many northern rock bands, but as native southerners, these Kentucky boys came by their twang honestly. When they drenched it in oceans of reverb, what could have been relatively straightforward country rock verged on otherworldly.
Over the years, the band has evolved, experimenting with neo-psychedelia, reggae and progressive rock and even emulating Prince. Circuital sees the band returning to its early influences -- and returning home to Louisville to perform in the Palace Theatre, an ornate Spanish Baroque-style theater built in 1924. The theater oozes with atmosphere: the trompe l’oeil ceiling looks like an open sky, and a “hall of faces” features over a hundred sculptures of Socrates, Beethoven, Dante and more. The venue also has amazing acoustics -- and, according to some reports, a ghost.
Anything could happen tonight! Tune in early for an exclusive Q&A before the show, and keep an eye out for interesting components of the webcast: vote for their encore song, choose your camera angle, watch for user-submitted eyeball photos (yes, eyeballs) on stage, and potentially unlock some exclusive photo content during the performance!
Sarah Bardeen, Music Community Manager, recently watched “LOUDER|DUBSTEP.”
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