Sunday, September 5, 2010

On Assignment: Armed with Preconceptions


Planning ahead is a good thing, and I always try to pre-think a job before I head out. It gives me ideas to fall back on if nothing jumps out at me at the location.

But you can pre-plan things too far. So much that they blind you to better ideas and leave you banging your head against the front windshield even as you drive away from the assignment.

That's exactly what happened to me last week when I was assigned to shoot one of the coolest pieces of tech I have ever seen. Read more »

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